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Lucta - Creating Trust

2009, August

– paradigm fcm, asmatik, el banquillo, rotoscope, illustration, art direction, graphics, animic, motion, motiongrahics, music, fragrances, feed additives, flavors, creating trust, lucta

Corporate presentation covering different business areas of Lucta, a company dedicated to the elaboration of flavors, fragrances and feed additives. The company wanted to emphasize on the use of natural resources and raw materials on their production process, so we decided the use of a colorful palette and hand-drawn animation for all the pieces, looking for a warmer and closer final result. Creating trust

Agency
Paradigma FCM

Production
El Banquillo

Art direction and animation
Asmatik

Audio design and music composition
Animic